//Email Marketing — Ocala FL
STAY IN FRONT OF CLIENTS
AND NURTURE NEW LEADS.
Simply IT creates and manages email marketing campaigns for North Central Florida businesses — keeping your brand in front of existing clients and nurturing new leads through consistent, professional email communication.
$36
return per $1 spent on email marketing (DMA)
4B+
daily email users worldwide
3×
more conversions than social media
NCF
Local, relevant content for your audience
// What's Included
EMAIL MARKETING THAT BUILDS REAL RELATIONSHIPS.
Campaign Creation & Design
Professional email campaigns designed on-brand and written to drive the specific action you want — whether that is responses, appointments, purchases, or referrals.
List Management & Segmentation
Organize, clean, and segment your email list so the right message reaches the right audience — improving engagement rates and protecting your sender reputation.
Marketing Automation
Automated email sequences — welcome series, nurture campaigns, re-engagement flows — that deliver the right message at the right time without manual effort.
Compliance & Deliverability
CAN-SPAM and privacy compliance, SPF and DKIM authentication, and deliverability best practices that keep your emails out of spam folders and in front of customers.
Content & Copywriting
Professional email copy that sounds like your brand, speaks to your audience, and drives action — not generic templates stuffed with buzzwords.
Performance Reporting
Regular reporting on open rates, click-through rates, conversions, and list growth — with recommendations on what to improve next campaign.
// Campaign Types
THE RIGHT EMAIL
FOR EVERY SITUATION.
Monthly
Monthly Newsletter
Regular newsletter keeping your business top of mind with existing clients — industry news, tips, business updates, and seasonal content relevant to your audience.
Automated
New Lead Welcome Sequence
Automated 3-5 email sequence sent to every new lead who contacts your business — introducing your team, sharing proof of work, and nurturing toward a consultation or purchase.
Seasonal
Seasonal Promotions
Campaign-specific emails timed to your business seasons — tax season outreach for accounting firms, back-to-school campaigns for dental practices, spring campaign for contractors.
Quarterly
Client Re-Engagement
Targeted campaigns to clients who have not interacted with your business recently — reminding them you exist, sharing what has changed, and offering a reason to reconnect.
As needed
Event Announcements
Emails announcing webinars, open houses, community events, or business milestones — keeping your audience informed and engaged with what is happening at your business.
Automated
Review Request Campaigns
Post-service email sequences automatically asking satisfied clients for Google reviews — the most effective method for growing your review count and GBP star rating.
// Our Process
OUR EMAIL MARKETING PROCESS
01
Platform & Audit
Set up or audit your email marketing platform and import your existing list.
02
Segmentation & Strategy
Segment your list and plan your campaigns and automation flows.
03
Content Creation
Write and design campaigns aligned with your goals.
04
Send & Automate
Launch campaigns and activate automated email sequences.
05
Measure & Iterate
Track performance, test subject lines and content, iterate monthly.
// Email Marketing Pricing
EMAIL MARKETING PLANS FROM
SETUP TO FULL AUTOMATION.
Simply IT offers three email marketing tiers — a one-time setup project, ongoing monthly campaign management, and a full strategic automation engagement. Platform costs are separate from Simply IT management fees and vary by provider and list size.
One-Time Project
Simply Launched
Professional email infrastructure set up and handed off
$500
— $1,200
one-time
One-time project — no ongoing commitment
Best for
Businesses that want professional email infrastructure built correctly and prefer to manage their own ongoing sends — a strong starting point for budget-conscious clients
What's included
Email platform setup and configuration — Mailchimp, Constant Contact, or ActiveCampaign
Domain authentication — SPF, DKIM, and DMARC configured for deliverability
2 branded email templates designed to your brand standards
Welcome and onboarding automation sequence — 3 emails
List import, cleaning, and initial segmentation setup
CAN-SPAM compliance configuration — unsubscribe and footer
First campaign created and sent together with Simply IT
Handoff documentation — how to send and manage future campaigns
Not included
Ongoing campaign creation, list management, reporting, strategy calls
Most Popular
Monthly Recurring
Simply Sending
Consistent professional campaigns managed every month
$400
— $650
per month
3 months then month-to-month
Best for
Dental practices, law firms, accounting firms, and service businesses with existing client lists who want consistent professional email marketing without managing it themselves
What's included
2 campaigns per month — newsletter plus promotional or announcement
Branded email design and copywriting for every campaign
List management — new subscribers, unsubscribes, and bounce handling
Basic segmentation — separate contacts by client type or service interest
Monthly performance report — open rates, clicks, unsubscribes, list growth
Monthly review call with Simply IT
A/B subject line testing quarterly
CAN-SPAM compliance maintained throughout
Not included
Automated nurture sequences, outbound strategy, CRM integration
Strategic Engagement
Simply Automated
Full outbound and nurture strategy — email as a revenue driver
$900
— $1,400
per month
3 months then month-to-month
Best for
Medical practices, law firms, contractors, and accounting firms ready to use email as a serious revenue driver — nurturing leads, retaining clients, and re-engaging lapsed contacts systematically
What's included
Everything in Simply Sending
Full outbound email strategy developed and documented
New lead nurturing sequence — 5 to 7 email automation triggered on form submission
Existing client retention campaign — quarterly touchpoints keeping clients engaged
Re-engagement campaign targeting lapsed clients and cold leads
Post-service follow-up sequence — review request and referral ask integrated
Advanced segmentation — industry, service, lead source, and engagement level
CRM integration — email activity synced to contact records
Monthly comprehensive report — revenue attribution, list health, deliverability
Quarterly strategy refresh and sequence optimization
Bi-monthly strategy call with Simply IT
Not included
Platform subscription cost — billed directly by email provider based on list size
// How the Tiers Work Together
01
Start with Simply Launched
Get your email platform configured correctly from day one — authentication, templates, automation, and your first campaign. Many clients start here and upgrade when they see results.
02
Grow with Simply Sending
Add ongoing monthly campaign management — Simply IT handles creation, design, copywriting, and reporting while you focus on your business. Most common entry point for established businesses.
03
Scale with Simply Automated
Add full automation — lead nurturing, client retention, re-engagement, and post-service follow-up sequences. This is email as a systematic revenue driver, not just a newsletter.
// Email Platform Costs — Separate from Simply IT Fees
Mailchimp
Free up to 500 contacts, then $13–350+/mo depending on list size
Best for: Simple campaigns, small lists, budget-conscious clients
Constant Contact
$12–80+/mo depending on list size and features
Best for: Simple interface, nonprofit discounts available
ActiveCampaign
$29–149+/mo depending on contacts and automation depth
Best for: Advanced automation, CRM integration, Simply Automated clients
Simply IT recommends the right platform based on your list size, automation needs, and budget — and manages the platform on your behalf. Platform costs are billed directly by the provider to the client.
// Simply IT Managed Services Clients
$50/MONTH OFF SIMPLY SENDING OR AUTOMATED
Existing Simply IT managed services clients receive $50 off per month on Simply Sending or Simply Automated plans — applied automatically at signup. Your IT and email marketing managed by one accountable local team.
// Bundle with SEO or Social Media
FIRST MONTH OF SIMPLY SENDING FREE
Add email marketing to any Simply IT SEO or social media management plan and receive your first month of Simply Sending at no charge. Email, SEO, and social media working together compounds results across all three channels simultaneously.
// The Email Marketing ROI Case
Email marketing returns an average of $36 for every $1 spent — the highest ROI of any marketing channel. At Simply Sending pricing of $400–650/month, a single new client or retained patient recovered through email campaigns pays for the entire month of service. Most Simply IT email clients see their investment covered within the first 60–90 days. The question is not whether email marketing works — it is whether you have the infrastructure and consistency to make it work for your business.
NOT SURE WHICH EMAIL PLAN IS RIGHT FOR YOUR BUSINESS?
Get a free email marketing consultation — Simply IT will review your current program, assess your list health, and recommend the right tier and platform for your business goals.
IT'S SIMPLE
TURN YOUR EMAIL LIST INTO YOUR BEST MARKETING CHANNEL.
Professional email marketing managed by Simply IT — from list hygiene to automation to monthly reporting.
// Related Resources
FURTHER READING & CLIENT STORIES
Blog Article · Cybersecurity
5 Cybersecurity Habits Every North Central Florida Business Should Build
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Blog Article · Cloud & Productivity
Microsoft 365 Setup Checklist for Small Businesses
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Case Study · The Villages, FL
The Villages CPA Firm — Zero Tax Season Downtime
Read Case Study →
// Frequently Asked Questions
COMMON QUESTIONS ABOUT EMAIL MARKETING
What email marketing platform does Simply IT use?+
Simply IT works with leading email marketing platforms including Mailchimp, Constant Contact, ActiveCampaign, and others, selecting the right platform for your specific needs and budget. If you already use a platform you like, we work within that environment. If you need a recommendation, we help you choose based on your list size, automation needs, and integration requirements with your business software.
How often should my business send marketing emails?+
Email frequency depends on your industry, audience, and the value of each message. Most small businesses find that 1 to 4 emails per month strikes the right balance — enough to stay top-of-mind without overwhelming subscribers. We plan a sustainable cadence aligned with your business rhythm and monitor engagement to ensure your audience remains responsive rather than fatigued.
Can Simply IT help me build an email list?+
Yes. List building is a key part of effective email marketing. We help set up website signup forms, lead magnets, landing pages, and other list-building tools that capture the right prospects. We also help you add and organize existing contacts from your CRM, customer database, or past client interactions — always in compliance with privacy and consent regulations.
Is email marketing still effective in 2026?+
Yes — arguably more effective than ever for local small businesses. While social media algorithms make organic reach unpredictable, email goes directly to people who have explicitly asked to hear from you. Email marketing consistently delivers higher ROI than nearly any other marketing channel — around $36 in return for every $1 spent, according to DMA research — and remains one of the most reliable ways to nurture leads and stay in front of existing clients.
READY TO PUT EMAIL TO WORK?
Talk to a Simply IT specialist about email marketing for your business — no obligation.
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