LAW FIRM MARKETING
UNDER THE FLORIDA BAR RULES.
Florida Bar Rule 4-7 compliant law firm marketing — practice-area landing pages, Local Services Ads for legal (Google-screened), Google Business Profile for "[practice area] lawyer [city]", and ethical case-results presentation. The marketing that wins clients without earning you a Bar complaint.
Veteran-owned. Serving Florida from Ocala FL.
LAW FIRM MARKETING
RULE 4-7 AWARE.
Florida Bar Rule 4-7 Compliant Strategy
Every ad, landing page, GBP post, and email reviewed against Rule 4-7. Proper disclaimers, factual substantiation files, and case-result presentation that won't trigger a Bar inquiry — the compliance layer most marketing agencies skip on law firm engagements.
Practice-Area Landing Pages
PI, family, criminal, estate, business, immigration, employment — per-area landing pages with proper schema.org LegalService markup, jurisdiction-specific content, and consultation-focused conversion paths. The pages that rank for "[practice area] lawyer [city]" queries.
Local Services Ads for Legal
Google-screened LSAs for personal injury, family, criminal defense, and estate. Pay-per-lead rather than pay-per-click. Verification, background screening, badge management, and lead quality tracking — the highest-ROI paid channel for most Florida law firms.
GBP for "[Practice Area] Lawyer [City]"
Google Business Profile optimization specifically for legal — correct legal-specialty categories, attorney biographies, service-area mapping, and review acquisition tuned to Florida Bar rules. The single highest-impact local SEO asset for law firms.
WIN CLIENTS. NOT BAR COMPLAINTS.
Rule 4-7, LSAs, practice pages, GBP — from Simply IT.
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